Strategy

Snapchat launches Lens Studio

Snapchat is shooting for the top of the AR league table with the launch of its brand new app – Lens Studio.

The app lets users – including advertisers – create their own AR lenses for the channel, so if you’ve been wanting to make your own dancing hotdog then this app is for you!

Snapchat have put out a quick video about the update, which you can see below:

This move, coupled with the recently announced overhaul of the main Snapchat app, clearly shows Snap is serious about making 2018 the year it bounces back, after what can surely only have been a disappointing last 12 months.

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