Introducing the social media panel 2018: higher education thought leaders

Estimated read time: 7 minutes

Concluding our week of panels made up of brilliant people saying brilliant things, today’s group is definitely worth paying attention to. They’re some of the best and most brilliant thought leaders higher education has to offer and we’ve got them here together for you.

The four experts on this panel come from a range of backgrounds; we’ve got representation from a big social media brand, an inspiring trends consultancy and some high-flying lone ranger experts.

As has been the way all the week, you’ll find links to each panel member’s full interview below, but, to give you a flavour of who they are and what they have to say, please allow me to introduce our panel of higher education thought leaders…

Amy Mollett – consultant and CASE Europe Social Media and Community Conference co-chair

Freelancer, CASE Europe Social Media and Community Conference co-chair, social media strategist at the Parliamentary Digital Service and published author; Amy is all kinds of awesome.

In her piece, Amy offers plenty of love for Stories, sees 2018 as a big year for education providers on LinkedIn and explains why she thinks Snapchat is still way behind Instagram.

Snapchat for me is increasingly redundant for meaningful education marketing and recruitment. For the teenage audience on there, so many of them don’t want to interact with big brands or organisations in the way we might want, and instead want to use it for messaging between friends only. Instagram gives publishers a lot more in terms of analytics and allows you to make the case to your Director for more investment on this channel.

Read Amy’s contribution in full

Eric Stoller – consultant, speaker and Inside Higher Education blogger

Eric Stoller is the man. He’s one of those people who, when they tweet, I take notice. Every. Single. Time. Safe to say I was delighted to have my favourite person from Iowa who isn’t in the band Slipknot as part of this panel.

In his piece, Eric looks at the challenges of doing more for less, makes a great case for podcasting and pitches a new protagonist for the next series of the Walking Dead…

If Facebook is dead, then it is a zombie…technically not alive, but still coming after you. Seriously though, Facebook has a massive user base and it’s foolish to ignore its dominance. It might not be the coolest place around, but it still has an enormous amount of reach and impact.

Read Eric’s contribution in full

Jim Tudor – founder, The Future Index

Founder of trends consultancy The Future Index, Jim Tudor is a kindred spirit of everyone here at The Native HQ. He is all about inspiration and ideas and, if you’ve ever been lucky enough to hear him speak at an event, you’ll know just how much brilliance he can pack into a short amount of time.

Jim’s piece offers plenty of Facebook food for thought, another strong case for great audio and a prediction of more messenger activity during 2018.

I’d expect more universities to embrace personalised, messenger opportunities. WhatsApp is often singled out by students as a viable channel for them and more institutions will embrace it.

Read Jim’s contribution in full

Phil Chatterton – Hootsuite Industry Principal, Higher Education

Hootsuite doesn’t just offer a neat way to manage your social media; they also have a load of learning to give. For higher education, the main man to ask is Phil Chatterton – Hootsuite’s Industry Principal for the sector.

Phil’s piece has plenty of great examples to check out, lots of useful stat’s from Hootsuite’s recent Social Campus Survey and some ammo to help your plea for more social media budget in 2018.

We still hear “we have no money” all the time but at the end of the day a good social experience is a “must have” for any institution that wants to be successful in the coming decade. I don’t think social is a place where any campus on earth can afford not to enhance. 40% of institutions in 2018 plan to spend more on head count and 60% plan to spend more on paid advertising so we are seeing that change in the data already.

Read Phil’s contribution in full

Tom Setter – Head of Global Advertising, Net Natives

We couldn’t pull together a week of panels and not tap into the wealth of expertise at our fingertips from the Natives Group – the wider family to which we belong. So, step forward Tom.

In his piece, Tom looks at what Snapchat needs to do in 2018, finding the balance between organic and paid, and why you should use paid to maximise your organic efforts.

The way the algorithms work on social platforms means that if you’re looking for measurable results it’s pay-to-play and if you’ve invested the time in developing the content then give it the reach and engagement it deserves.

Read Tom’s contribution in full

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