While it’s all very interesting and insightful talking to fellow marketers for this week of social media panels, we wanted to make sure we were really getting something from our target audience too. So, we’ve pulled together a panel of current students from a few different UK institutions to give their views on all things social media.
Obviously, a panel like this can only ever offer a snapshot, but there’s still plenty of takeaways here for any education or youth marketer.
You’ll find links to each panel member’s full interview below, but let me introduce you to our group of students…
Adam Mawardi – Keele University
Adam had already starred in his own own viral video before he even graduated, so he knows a thing or two about great content.
In his piece, Adam sings the praises of Instagram, urges caution on influencer posts and offers some ideas for effective adverts.
Something which completely catches me off guard. I like advertisements that incorporate some kind of narrative or are done stylistically.
Daniel McCausland – Coventry University
Photography student Daniel is – perhaps unsurprisingly – a big fan of Instagram and YouTube, but also still gets a lot of value from Facebook when it comes to promoting his work.
Daniel talks about liking and not liking emails, what he thinks of his University’s social media content and the difficulty balancing ethical brands with those he can afford to use.
I’m from a very low income household, so as much as I prefer companies that have better ethics and values, sometimes I also don’t have a choice but to go with worse brands. The ethics of the company are the first thing I look at though, before the product itself.
Mambo 5 – University of Warwick
Mambo 5 is Olivia and Elizabeth, a vlogging duo of students from the University of Warwick who’ve been creating cracking content for the last three years.
In their piece, they tip YouTube and Instagram to have a big year in 2018, they both don’t see the Facebook app staying on their phones for too much longer, and they explain why they’ve both recently tidied up their inboxes.
I have recently unsubscribed from many as they continuously send out emails that I don’t really want to see, as they also fill up my inbox. The only reason you usually end up subscribed is because you brought something from them one time. It can get very annoying.
Oliver Ribchester – University of Leicester
International Relations and History student, and blogger, Oliver sees a bright future for Twitter, given its political leverage thanks to a certain President.
Oliver’s piece bids a not-so-sad farewell to Instagram and Snapchat, explains why emails are the bane of his life and makes a plea for influencer posts to have some relevance.
If the brand is not relevant to the social media channel, it feels forced. It suggests the influencer is only doing it for financial reasons and not to bring relevant products to their viewers/followers ie. I know that I could use Squarespace to build a website because every social media I follow promotes it, but majority of people don’t need this service, nor does it suggest a personal promotion of the product.