Insight

Social media panel 2018: Adam Mawardi, Keele University

Estimated read time: 8 minutes

Keele grad Adam Mawardi knows what it takes to great content, having made his own viral – and darned relatable – video last year tackling the problem of procrastination. We’re thrilled to have him on our panel and we’re pretty sure you’ll find lots of interesting tidbits below.

Which social networks did you use the most in 2017?

For me, 2017 was the year of Instagram. I loved using the new Instagram Stories feature! Why would I go to Snapchat, where I follow and am followed by less people, when I can do it all in one?

And which ones did you hardly use at all? Were there any networks you deleted from your phone in 2017?

Snapchat definitely. Oh and Twitter. It was a brief goodbye, limited to only 140 characters.

If you were only allowed to use one social network in 2018, which would you choose and why?

As much as I love Instagram, I couldn’t let go on YouTube … what else would I do with my time?

Pick one word to sum up your thoughts about the following social networks…

Facebook – Over 25s

Twitter – For businesses and famous people

Snapchat – Dying

Instagram – The Future

LinkedIn – Online CV

YouTube – Bitesize entertainment 

Who are your favourite celebrities or influencers to follow on social media?

It depends on the platform really. On Instagram, Dwayne Johnson has successfully built up nearly 100m followers and uses this audience to spread his message of hard work, positivity and humbleness. On YouTube, I follow a plethora of channels – I probably spend most of time on there. It would have to be Casey Neistat, the only vlogger I can still bare to watch; David Dobrik, who has created a new genre of comedic-sitcom-vlog on YouTube; and many, many more.

Do you follow your University’s official social media channels? If so, how do you think they do? If not, why not?

I follow Keele University’s social media channels very attentively. I think that across the board – Twitter, Instagram, Facebook, Tumblr and YouTube – Keele consistently puts out great content and keeps users engaged. 

If you contacted your University on social media, how quickly would you expect to receive a response?

Fairly quickly – I couldn’t tell you down to the second. However, having worked on the social media platforms, I know that whenever Keele does reply to any sort of message, the reply is friendly, really helpful and full of emojis!

What sort of affect does it have on you when brands work with influencers on their social media channels? Do you pay more attention or does it not make much difference?

I don’t really mind, but I prefer when creators are being transparent. I can tell immediately if something is being plugged to me. But this might just be because I have done my research on how brand-deals works. It’s just another form of product placement! But for viewers that aren’t so knowledgable and are more impressionable, this is where I take an issue. 

When it comes to brands, what is more important for you – their product/service or the ethics and values of the organisation?

Definitely the values of an organisation. It is difficult to make ethical choices in all of your purchase – I’m sure every product has been made at the expense of someone or something. However, where possible, I try to stay aware of problems and make choices accordingly. 

Do you use ad blocking software on your phone and laptop?

Yes, definitely. 

What type of advertising grabs your attention the most, if any?

Something which completely catches me off guard. I like advertisements that incorporate some kind of narrative or are done stylistically. However, because I don’t watch TV anymore, nor do I watch ads online, I don’t see as many adverts as I used to.

Do you listen to podcasts? If so, what are your favourite shows? If not, is there any reason why you don’t listen to them?

I listen to the Weekly Planet Weekly Podcast, which reviews movies etc. I also have listened to David Dobrik’s ‘Views’, which can provide an informative, yet informal, perspective of behind the scenes of vloggers and social media influencers. I also briefly listened to this podcast where they watched Grown Ups 2 each week, and each episode was a journey deeper into the Adam Sandler sequel. I mostly listen to them in the background as I’m doing something else – but I don’t like sitting down and listening to something for 30 minutes, 1 hour at a time. But perhaps that is because I like to keep busy and not fall into a binging trap! 

What about emails? Do you like getting them from brands?

Definitely, definitely not. I am just far too lazy to unsubscribe.

What do you think will be the hottest social media channel in 2018?

Instagram is just killing it, so probably them. I don’t see how Facebook or Twitter will make itself more accessible or more relevant to a younger audience. However, Snapchat still has its novelty and has better filters than Instagram Stories does. 

And which do you think you’ll have deleted from your phone before the year is out?

Snapchat went long ago. The only reason I have the Facebook app is so I can check it occasionally when my Mum tags me in a Minions meme. 

Finally, how long do you think you could go without your phone?

I went without a phone for about a year and just relied on my iPad mini. While it was great being ‘off the grid’, but I was just as glued to my iPad. Now I have a phone I realise how much easier it is having 4G, being able to make phone calls that don’t rely on wifi and Spotify on the go. 

You can find Adam on LinkedIn and watch his viral video about how to stop wasting time when you should be revising right here. When you’ve done that, why not also check out his graduation video follow up?