Strategy

Four awesome marketing conferences you should attend in 2018

Estimated read time: 6 minutes

We love a good conference. A chance to get out of the office, forget about your inbox and let inspiration wash over you – not to mention being able to bolster your contacts book and take full advantage of the regular breaks for tea and biscuits!

The thing is, though, there are a lot of conferences out there to choose from, particular events around the themes of marketing and social media. That plethora of choice can sometimes be overwhelming – especially when you’ve probably only got the budget to pick one.

Which should you choose?

Well, we’re here to try and help. We’ve picked out four events coming up in the next few months that are aimed at education and youth marketers that we think are worth your attention.

YMS LDN: 21-22 March, London

Let’s start with the big one – the world’s largest youth marketing festival in fact. The fact that it refers to itself as a festival rather than simply a conference should flag just how big this one is.

YMS LDN is now in its eighth year and will take over The Old Truman Brewery in Brick Lane for a jam-packed two days, with more than 175 speakers from some of the biggest brands around.

And, when we say big, we mean big. A quick look at the agenda and list of speakers and names like MTV, Match, Snapchat, Twitter and Jagermeister all leap out.

You’ll also be spoiled for choice when it comes to different streams to follow, with options in innovation, higher education, influencer marketing, student marketing, retail and e-commerce, digital and mobile, and social media…you get the idea!

If all that tickles your fancy, you can book your tickets right now – they’re not cheap, but the quality of the lineup on offer is tough to argue with!

#casesmc: 22-23 March, Brighton

This one is close to my heart, as it’s an event I had the pleasure of co-chairing in 2016 and 2017. CASE (Council for Advancement and Support of Education) Europe’s Social Media and Community Conference is always a highlight of the education marketing calendar and this year is no different.

Over two days in sunny Brighton – not just a phrase, it’s genuinely been sunny every single year this event has been held – you’ll have lots of chances to hear some great practice from within the sector, as well as meet loads of great people.

This year’s programme is coming together nicely, with friends of this site Eric Stoller and Jim Tudor both confirmed to speak. Not only that, co-chairs Amy Mollett (who you’ll know if you’re a regular here) and Daniel Marrable are both marvellous people who will do a cracking job.

If a couple of days of learning by the seaside sound like your thing, you can book a ticket right now.

ContentEd 2018: 14-15 June, London

Back for a second year, ContentEd is the conference to head for if you want to get your institution’s content working harder and smarter.

I was a guest at last year’s event and learned loads, so to be part of this year’s stellar speaker lineup is a real treat.

This year’s bill includes Barack Obama’s former speech writer, the Head of BBC Worldwide Studios, Harvard’s Director of Content Strategy and loads more. I’ll be running a session all about podcasting, while the rest of the schedule has a fantastic mixture of keynotes and breakout sessions.

Also, it should absolutely be pointed out that this event is Europe’s only conference dedicated to content strategy in the education sector. Quite simply, if content is your thing then you really should think about getting to this one.

Fancy it? Book your ticket now – and come to my podcasting session!

ASDIE18: 19 July, London

Last but by no means least, a conference we have more than a vested interest in – Natives Group’s very own Annual Summit For Digital Innovation in Education.

Trying to be as objective as possible, this one-day event is a corker. Last year’s lineup included speakers from Snapchat, Google, Amazon and Match, and really got delegates inspired and enthused.

This year’s lineup is yet to be announced, but rest assured it will be another great one. Also, I can safely say that the food at last year’s event was the best conference food I’ve ever eaten. We’re back at the same venue this year, so you can expect equally delicious offerings.

If that’s whet your appetite, book your place for ASDIE right now!

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