Our editor was back in East London today for the second and final day of Voxburner’s YMS LDN – a two-day festival of youth marketing. As with day one, it was packed with learning – here are some quick takeaways shown via some of our tweets from the day.
GenZ see being a social media influencer as a desirable career. That means they’ll be honing their content creation and curation skills to expert levels. That means you need to be doing the same if you want to keep their attention.
No holds barred
Here’s what some actual, real, living students right now think of four massive social networks – interesting.
Quote of the day
PLEASE STOP USING AVOCADOS IN YOUR MARKETING CAMPAIGNS 🥑
Changing the game
Gaming is massive. The amount of people who watch esports is mind-boggling, while the skilled professionals of tomorrow could well be training themselves today through gaming.
To the eyes of a 32-year-old man, the brand values of new youth brand PopBuzz initially seem cringey. But, they really live it and it resonates with their audience, to the point that they can comfortably write about abortion in a way that gets cut-through.
Solid from Häagen-Dazs, whose staff also got to taste all 46 of their ice cream flavours as part of their rebrand. FORTY SIX FLAVOURS.
Not my type on paper
Last summer’s success of Love Island offers a LOAD of learning – looking forward to seeing what this summer brings!
These stats really struck – Snapchat seemingly isn’t a place to build a huge following, it’s a place for a small circle of buddies.
Email isn’t going anywhere, even GenZ use it. If you want to reach that demographic using that medium, this is what you need to bear in mind.
What do you do? Well, I’m…
And you thought being a social media manager was still a new job title…how about meme editor??
A shift in power
Fascinating to hear that, for some campuses, the powerful student media group is The Tab and not the traditional student press. It sounds like some student papers are slowly becoming nothing more than extensions of the institution’s PR department. As someone with a journalistic background, I am biased but…not good. Good for The Tab though!