what is good 11 post header
What is good

What is Good 11: Friday 4 May 2018

Estimated read time: 2 minutes

Lots of car companies doing lots of Good stuff 🚘

Below is a snippet of what we’ve sent to our subscribers today – some Good things to watch. The email version also has Good stuff to read, listen to and a few extra bits too, including a discount code for this year’s ASDIE. But, those extras are only for subscribers.

If you want the full whack, you’d better sign up! And, if you’ve already signed up but haven’t received this week’s email, please double check your spam folder 🙁

Anyway, here’s What is Good to watch this week…

70 years young

Land Rover has produced this smile-inducing film to mark its 70th anniversary. Aside from being nicely done, perhaps the most interesting part of it is the complete lack of a Land Rover vehicle. Brave.

Crashed cases

Volkswagen Sweden have come up with an interesting way to try and draw attention to the dangers of using your phone while driving – they’ve made a limited number of smartphone cases using the scratched and battered metal from cars involving in accidents caused by people using their phones at the wheel.

Shortcuts

Finally this week, MINI’s German operation has done something rather clever. They’ve installed billboards around Berlin that double up as pedestrian shortcuts. Why? Because their cars have real-time traffic info and effectively let you do the same. The cynical part of us here at The Native refuses to believe that the folk in this ad are ‘normals’ and not actors, but it’s still a pretty neat idea.

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