contented18 round up post header

The tale of #ContentEd18 in 10 tweets

Estimated read time: 3 minutes

Last week, I was lucky enough to be part of #ContentEd18 as both a delegate and speaker and it was a pleasure.

Europe’s only conference dedicated to content strategy certainly delivered – just as it did in 2017 – and we came away with plenty of notes and ideas.

And, as is normally the way here when The Native goes to a conference, there’s a bunch of take aways to share with you, through the medium of (mostly) our own tweets…👇

Keep it simple

Sometimes, it’s too easy to get distracted by metrics and numbers. Using what we’re now going to call The Havard Method of reporting gives you a much rounder picture of what you’ve done and what difference it has made.


Fair point!

Audiences are like ogres

So many layers. Also important to note that the emotional layer is rather difficult to measure and that the influencers in the bottom layer aren’t just people.

Guilt-free creating

This was a great point from the University of Glasgow, who also stressed the importance of giving yourself time to be reactive and to simply create content that your audience wants. Don’t reinvent the wheel – entertain!

You’re surrounded by talent

Well, look at that – your students are awesome! Who knew? 🤔Find out more about how Lincoln are using their students as content creators in this case study we ran a while ago.

A shift

If the BBC can cope with taking this approach then you can too!

Worth it

Need proof of this? Check out the brilliant case study Dana wrote for us recently.


Possibly one of the best soundbites of the entire two days from Sarah Richards – YES!

This 👇


Here’s what we did

I ran a session about podcasting and this tweet does a fairly nice job of picking out some key points 👍

If you want to see what other people got out of the conference, be sure to drill down into the #ContentEd18 hashtag on Twitter – there’s loads of great stuff on there.

Thanks team #ContentEd18 – see you again next year?

Related Posts