Well that was fun, wasn’t it? We converged onto King’s Place in London for this year’s Annual Summit for Digital Innovation in Education and had a cracking day.
Apart from getting to run a student panel session – which we’ve put out as a live podcast by the way – we also got to watch the other speakers, mingle with fellow delegates and enjoy the delicious lunch.
We also took plenty of notes and have turned them into some lessons learned…
Being human in a digital age
The day kicked off with Stripe Partners’ Simon Roberts, giving us some insights on where we’re at from an anthropological point of view.
There was a load of useful stuff to take away here, namely a constant reminder that, as humans, we are wired to be social and that our ability to tell stories is what sets us apart from other animals.
Another point of interest – don’t solely focus on smartphones. In this age of distraction that we live in, it’s the laptop where stuff gets done.
Welcome to the age of assistance
Next up was Google’s Meaghan Rogers, who reminded us all that the impact of mobile cannot be overestimated.
People want to know, go, do and buy things, and consumers today are more curious, demanding and impatient than ever before.
This is also why, if your website takes more than three seconds to load on mobile, you’ll lose 53% of visitors. You should probably test your site with this handy tool from Google.
Oh, also, we check our phone on average 150 times per day. Wow.
Lanyards that double up as phone chargers? Nice.
After the morning break we met Facebook’s Lizzy Lillington-Lester, who was there to talk video and came armed with a load of fascinating stats.
Stats like…by 2021 78% of total mobile data traffic will be video, 20% of live video watch time comes from groups, live video get ten times the number of interactions and comments as other videos, and we have just 1.7 seconds to capture someone’s attention in the news feed.
Oh, one more for you; Instagram Stories now has 400 million active daily users. 400 million!
All about brand
Next up was Justin Pace from the International School of Management, who told us everything about what he’s learned from rebranding not once, but twice in recent years.
For Justin, branding is hugely important – it affects everything – and going through a rebrand taught him just how much his community loves ISM.
He also had some top tips for anyone looking to embark on a rebrand themselves…
Fun, fun, fun
Having a machine to make your own GIF is really fun.
You’re worth it
After lunch, the first speaker was L’Oréal’s Mastak Pal Kaur who stressed how, regardless of what you’re doing, authenticity is the most important thing.
Also, how complex do you think buying a lipstick is? How many touchpoints might there be? Could it compare to the journey a student goes on when deciding where to study? Well, actually…
Mastak also offered three core principles that help guide L’Oréal’s marketing.
Get out (of home)
Last up was JCDecaux’s Gerard North who was talking about out of home advertising – how it’s changed in recent years and how it is still effective. Take, for example, when Ghostbusters took over Waterloo Station.
However, as fancy and as smart as you can get with your out of home ads right now, you can perhaps learn the most from the ad that really was groundbreaking…the 1979 ‘Labour isn’t Working’ billboard that is credited with getting the Tories back in power.
Also, an interesting tip to take away…it appears that advertising based around FOMO drives the best results. It was even effective in getting people to try eating insects.
Over to us
After that, it was over to our student panel. Want the hot takes from that session? Listen to our podcast.
Same again next year?