reasons not to podcast post header

3 reasons you *shouldn’t* start a podcast

Estimated read time: 4 minutes

You’ll probably know that we’re big fans of podcasting here at The Native 🎙

Like, we’re really into it – we run our own and we evangelise about the medium to anyone who will listen.

In fact, we reckon we’ve got a pretty set of reasons why you *should* start a podcast. But, we also realise the medium is not for everyone…

Impatient people wanting to get rich quick and become the next big thing as soon as possible should check out now – unless you’re already a presenter on BBC national radio, you need to accept that launching a podcast is the start of a long game.

So, with that in mind, we’ve pulled together three key reasons *not* to start a podcast. If all you’re interested in is the following trio, you won’t enjoy running a podcast.

You’re doing it for the money

Haha! ‘For the money’! What money is that??

Seriously, you’re highly unlikely to make money off podcasting any time soon. If anything, making a podcast will *cost* you money.

But, if you’re going about it in the right way and making a podcast because you’re passionate about the subject and you love creating great content for your audience, then money shouldn’t be an issue. Take time to make the best show you can, and opportunities will come along eventually.

If you take nothing else from this article, remember that the worst first question question anyone can ask about podcasting is…

How can I make money from this?

If that’s your main motivation, you’re going to be very disappointed.

You’re doing it to get into TV

Don’t get us wrong, some podcasts *are* being turned into TV shows – and a huge well done to those involved. However, it’s far from a guaranteed path.

In fact, it’s a very unlikely one; of the 550,000 podcasts listed in the Apple Podcasts directory, 20 of them have been optioned for TV.

20! That’s 0.004%! Face it, your show is not going to be made into a Netflix series any time soon.

That being said, book deals and the chance to do a live show? That’s different – you’ve got a much better chance there.

You’re doing it to top the charts

Aiming high is all well and good, but you need to be realistic about your show getting to the top of the Apple Podcasts charts.

To get to those lofty heights, you need to be garnering more than 5,000 downloads per episode – and only 7% of the 550,000 shows listed in Apple Podcasts currently achieve that.

Those odds aren’t good. In fact, frankly, you’ve got a better chance of winning in a casino than shooting to the top of the charts.

So, there are some reason not to start a podcast, but don’t let them put you off. Be patient, be passionate and put all your effort into making great content and you’ll get there!

While you’re at it…how about giving our podcast a listen? Cool, thanks.


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