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What is good

What is Good 29: Friday 7 September 2018

Estimated read time: 2 minutes

Believe in something.

Below is a snippet of what we’ve sent to our subscribers today – some Good things to watch. The email version also has Good stuff to read, listen to and a few extra bits too. But, those extras are only for subscribers.

If you want the full whack, you’d better sign up! And, if you’ve already signed up but haven’t received this week’s email, please double check your spam folder 🙁

Anyway, here’s What is Good to watch this week…


Where else to start than with Nike’s wonderful new campaign to celebrate the 30th birthday of ‘just do it’. Featuring a bunch on inspirational athletes – including Colin Kaepernick – if this doesn’t rouse you nothing will. Also, check out our analysis of this campaign and what Universities can learn from it.


We all know John Lewis does great ads, so it’s no surprise that this – their first effort showing new joint branding with Waitrose – is great. In fact, not just great…fantastic! Kids + aliens + Bohemian Rhapsody = winning.


In a highly unusual move, a mobile phone company has actually made a great ad! This latest effort from O2 replaces banter with stirring poetry and is all the better for it. Soothing and brilliant.

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