When it comes to big names in the global higher education sector, few have more clout or more gravitas than the University of Cambridge.
More than 800 years of history, an alumni community full of some of the most important and brilliant people ever and a plethora of the most beautiful college buildings you could imagine. In terms of aspiration, innovation, and reputation, it is right up there.
With all that in mind, you could almost forgive Cambridge if its social media presence was a bit bland or a bit safe – after all, who hasn’t heard of the University of Cambridge? But, one look at Cambridge’s feeds is all you need to take to know that their social media presence is far from dull…it is absolutely excellent, and it is the focus of this week’s episode.
Our guests on the podcast this time are Barney Brown and Lloyd Mann from the University’s digital communications team, who were kind enough to invite us to Cambridge for a peek behind the scenes at one of the biggest names out there.
We talk about how Cambridge approaches different social media channels, why they feel it is so important to get the voices of their students involved in their content and just what steps the University takes to make 800 years of history and influence relevant for social media audiences in 2018.
Links referenced in our conversation:
Barney and Lloyd’s top three tips for making an 800-year-old, global behemoth of education and prestige relevant and exciting on social media (three each)
Have interests outside of work, take more walks and get out of the space where you currently are
Understand the platform you’re using and the technology you’re using – don’t use them for the sake of it
Check out your institution’s mission – you should be able to map everything you’re doing to that
Only use a channel or technology if you can easily measure what’s happening on that space
Take time to do some training
5 apps on your phone you use the most
Barney: WhatsApp, PocketCasts, Outlook, Safari and Spotify
Lloyd: WhatsApp, Spotify, Outlook, IGN and KFC
4 people you’d like to invite round for dinner
Barney: My wife, Sarah Silverman, Terry Gilliam and Billy Joel
Lloyd: Chabuddy G, my wife, David Attenborough and my best man who passed away recently
3 words to describe what it’s like working for the University of Cambridge
Barney: Evolutionary, revolutionary and difficult
Lloyd: Rewarding, fun and bonerriffic
2 places/events in the world you’d really love to visit but haven’t been able to yet
Barney: The Essen board game convention in Germany and any of those big tech conferences like the Apple Events
Lloyd: New York and Japan
1 social media platform you love more than any of the others