Welcome to The Native – a hub of inspiring and awesome stuff for community managers, content specialists and social media gurus. It’s great to have you here!
Our mission is simply to be as useful as we can be to you. Whether you visit us once a day, once a week or once a year (but hopefully you’ll come back more often than that!), you’ll find something that will add value and be worth your time.
We want to do what we can to educate you – that means getting under the skin of cool campaigns, documenting our own adventures in content marketing and speaking to plenty of experts too – and we hope you’ll find our content entertaining too.
Our main area of interest is youth marketing and we’ll bring you content from brands and education institutions who are using social media like pros and building great communities.
But, most of all, this site is about you; we want to help you be better informed and be better at your jobs. And that’s it. No hidden agenda. Just awesome content.
Oh, and just for clarity, The Native is part of the Natives Group – the World’s Student Marketing Group.
Natives Group is a collection of specialist brands who solve individual problems or work collectively as partners to our clients.
But, just because we’re part of the Natives Group, it doesn’t mean we’re here to sell you Native Group stuff and services. The Native is its own thing and it’s been built with you in mind. We might talk to different experts from the Natives Group every so often here, but that’s because they’re dead smart, excellent people who really know their stuff.
That all sound good? Great…it’s marvellous to have you here.